WINNING MOVES

winner-about-1b

Winning Moves manufacture and distribute licensed, custom and regional editions of the world’s hottest games, including: Monopoly, Cluedo, Trivial Pursuit, Top Trumps, Guess Who, Connect Four, Risk and Operation.

We work with internationally recognised entertainment brands and have strategic licensor partners across the world including: Hasbro, Disney, Warner Bros, Mattel, Nickelodeon and many more.

A huge part of Winning Moves is our custom games. We create custom and promotional editions of these iconic titles, such as, The Streets of Barangaroo, UNSW,  Hilton hotels, Vodafone, Peugeot and many more! Interested in getting some custom games made? Click here.

Founded in 2012 by Managing Director Reid Herbert, Winning Moves Australia has grown into a 10-strong team. Winning Moves Australia is a branch of the global Winning Moves which was founded in 1997 and has its international headquarters “The Hub” in Paddington, London. Other than Australia, Winning Moves has offices in France, Germany, Spain, Poland, Russia, Turkey and our games are sold around the world.

We’re a group of people passionate about creating great board games. We look to create interesting, fun and unique games for all ages.

WINNING MOVES

Winning Moves manufacture and distribute licensed, custom and regional editions of the world’s hottest games, including: Monopoly, Cluedo, Trivial Pursuit, Top Trumps, Guess Who, Connect Four, Risk and Operation.

We work with internationally recognised entertainment brands and have strategic licensor partners across the world including: Hasbro, Disney, Warner Bros, Mattel, Nickelodeon and many more.

A huge part of Winning Moves is our Custom Games. We create custom and promotional editions of these iconic titles, such as, The Streets of Barangaroo, UNSW,  Hilton hotels, Vodafone, Peugeot and many more! Interested in getting some custom games made? Click here.

Founded in 2012 by Managing Director Reid Herbert, Winning Moves Australia has now grown into a 10-strong team. Winning Moves Australia is a branch of the global Winning Moves which was founded in 1997 and has its international Head Quarters “The Hub” in Paddington, London. Other than Australia, Winning Moves has offices in France, Germany, Spain, Poland, Russia, Turkey and our games are sold around the world.

We’re a group of people passionate about creating great board games. We look to create interesting, fun and unique games for all ages.

WHAT MAKES US SUCH WINNERS

To put it simply, we love what we do here at Winning Moves and we strive to deliver only the best quality games. We also offer great customer service and run regular promotions that encourages members of the public to get involved.

CREATIVE DESIGN

Months are spent with our creative team perfecting the look and feel of our games.

DEVELOPMENT

Our in-house team of Product Developers work tirelessly to deliver only the best products.

QUALITY PRODUCT

Rigorous testing is carried out on all of our products to ensure that they are created to Australian standards.

GREAT GIFT IDEAS

We have games that are suitable for all occasions, see for yourself!

EASY TO CUSTOMISE

Creating your very own edition of your favorite games is surprisingly simple, ask us how!

CUSTOMER SUPPORT

Our team is always happy to answer any questions or concerns you might have about our products.

meet the team

Winners are grinners!

Growing up in the toy industry, Reid has a passion for toys and enriching the lives of children & adults through interactive game play! His father worked for ‘Milton Bradley’ during the 80’s (which Hasbro later acquired) and this is where Reid had has first taste of toys and big business, in fact his first part-time job at age 10 was sweeping the warehouse floor during school holidays and learning all facets of the supply chain process. Once completing his HSC in 2000 and competing a course in Business Management at TAFE, Reid joined his father’s company UGames in 2002 and steadily rose to the role of National Accounts Manager. During a 2012 visit to Hong Kong toy fair, he met Winning Moves UK CEO, Tom Liddell and after a lengthy 4 hour chat the deal was done to make Winning Moves Australia a reality and the rest so they say is ‘history’.
Reid likes to go FAST!

Reid Herbert

Managing Director
Jason has spent the past 25 years working in small to medium size businesses. He enjoys taking complete ownership of all aspects of finance and freeing up the Managing Director to work on growing the business. Skills include delivering accurate and timely financial information, ensuring all tax obligations are meet and up to date, enjoy developing staff on best financial practice, having a complete understanding of all areas of the business and very tight debtor control.
Who do we sing for?

Jason Ciantar

Financial Controller
Veronica is an extremely experienced, efficient and self-motivated National Accounts Manager with over 15 years sales experience. She has worked for numerous well know companies including, Fox Home Entertainment, Warner Home Entertainment, Universal Home Entertainment and Foxtel to name a few. Veronica has successfully built strong relationships at head office level across most major retail chains, including Big W, Woolworths, Target, Kmart, Best & Less, Myer, David Jones, Dick Smith, Harvey Norman, Officeworks, JB Hi Fi and Toys R Us. A resourceful and hardworking professional with a never give up attitude; she also likes to challenge the “status quo” and find more efficient and better ways to go about business! Veronica is affectionately known as the “LOUD” one in the office and has a laugh that would rival the Wicked Witch of the West!
The crazy cat lady!

Veronica Cadman

National Accounts Manager
Natalie is our National Accounts Manager in the Commercial team and has over 14 years’ experience in the toy industry. While completing her Bachelor degree in Business Admin.(International Business), she started her career as a Store Associate at Toys R Us. She held several roles at Toys R Us including Buyer Assistant, Category Planner, Buyer for Girls Toys, Impulse Toys, Seasonal & Party Goods as well as eCommerce Merchant. She then went on to be Category Buyer on Groupon before moving to the Sales team at Winning Moves Australia as National Accounts Manager.
Is a huge Simpsons fan… that’s why her last name is Homer!

Natalie Homer

National Accounts Manager
With a professional background in the AFL having played for Richmond, Marc is the Business Development Manager looking after all custom games sporting partnerships. He has been involved in the sport for last 19 years playing and coaching at senior level and meeting people from different walks of life across the country has aided him in his working career. He is a passionate sales professional who prides himself on hard work and going that extra mile to build sustainable working relationships.
Would know more Elvis songs than your grandmother!

Marc Dragicevic

Business Development Manager
After returning from an extended working holiday in the United Kingdom, Dale is our latest addition to the custom games team. Dale’s background in business development has helped him forge close working relationships with a variety of staff and organisations within the sports business world. He adds a calm, yet relentless working attitude to the Winning Moves office.
Once face palmed Prince Harry … accidently!

Dale Hackett

Business Development Manager
Adam Hunt has over 10 years' experience in the media industry, composing news digests for UK government departments and as a writer for Sydney’s The City Hub newspaper, interviewing notable figures such as Julian Assange and Anthony Lister. Adam joined Winning Moves three years ago setting up the Product Development department, and today develops and manages all retail editions.
Would wear shorts to a gala dinner if he could.

Adam Hunt

Head of Product Development
Chris graduated from the University of New South Wales with a Bachelor of Design Studies majoring in applied object, graphic and media. As a designer, Chris has experience working in branding, packaging, web and digital design. In 2017, Chris joined Winning Moves as a Product Developer. With his passion for games and design, Chris plays a key role in the development of custom games as well as providing a full range of graphic materials for the company.
An avid gaming nerd!

Chris Ng

Product Developer
Pamela is a dynamic and commercially savvy marketing professional with an outcome-driven approach and an unwavering passion for quality, strategic brand building, and innovative work. She has over 10 years’ experience in promotions and partnerships; brand licensing and management; and retail business development across the consumer goods and entertainment industries. Having previously worked for Luna Park Sydney and Warner Bros. Consumer Products in Brazil, she builds long-term working relationships and invests heavily in her professional and personal learning and development, constantly staying abreast of emerging technologies and marketing solutions.
Beach lover, knitter and rock star!

Pamela Rodrigues

Marketing Manager
Alex is the Sales Administration Assistant to our Retail Sales Team and Assistant to our Managing Director, Reid Herbert. With a Diploma in Advertising, Alex has worked mainly within the media industry with a focus on administrative roles within TV, Radio and Advertising. In her spare time, Alex enjoys spending time outdoors, going to brunch and hopes to one day travel the world again (with her pre-schooler son in tow)!
Was once a child extra on E Street!

Alex Wood

Sales Administration Assistant
A graduate from Griffith University, Judy worked for four years in a variety of roles in Accounts Payable, Accounts Receivable, Cash Management and End of Month Finance in Darwin, followed by five years working as an Accounts Assistant in her home country of China. Judy recently returned to Australia with her family and continues to chase her purple dream of the Jacaranda blossom. As an Accounts Coordinator, Judy loves to process orders correctly and in a timely manner whilst learning and making progress in her role every day!
Loves the jacaranda tree!

Judy Wu

Accounts Assistant